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1 image marketing
использование знаменитостей для рекламы товара, «Имидж маркетинг»Англо-русский словарь промышленной и научной лексики > image marketing
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2 brand image
Mktgthe perception that consumers have of a brand. Brand image is usually carefully developed by the brand owner through marketing campaigns or product positioning. Occasionally, the image of a brand may develop spontaneously through customer responses to a product. The image of a brand can be seriously tarnished through inappropriate advertising or association with somebody or something that has fallen from public favor. -
3 маркетинговый образ
Advertising: marketing imageУниверсальный русско-английский словарь > маркетинговый образ
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4 crear una imagen
(v.) = build + an image, create + image, summon up + imageEx. Most librarians have come to recognise the value of marketing and public relations in building positive images of libraries.Ex. To a large degree, the image an institution creates is determined by the leader who is the directing force of that institution.Ex. To most people in Britain, the phrase 'clotted cream' instantly summons up an image of teatime.* * *(v.) = build + an image, create + image, summon up + imageEx: Most librarians have come to recognise the value of marketing and public relations in building positive images of libraries.
Ex: To a large degree, the image an institution creates is determined by the leader who is the directing force of that institution.Ex: To most people in Britain, the phrase 'clotted cream' instantly summons up an image of teatime. -
5 aumentar
v.1 to increase, to rise.aumentar la producción to increase productionla lente aumenta la imagen the lens magnifies the imageme han aumentado el sueldo my salary has been raisedaumentó casi 10 kilos he put on almost 10 kilosaumentar de peso/tamaño to increase in weight/sizeaumentar de precio to go up o increase in priceel desempleo aumentó en un 4 por ciento unemployment rose o increased by 4 percentEl ejercicio aumenta el apetito Exercising increases the appetite.Aumentaron los gastos The expenses increased.Nos aumentaron las ganancias este año Our profits increased this year.2 to magnify, to amplify.El reportero aumentó la noticia The reporter magnified the news story.3 to enlarge.Vamos a aumentar la casa We will enlarge the house.4 to raise, to improve.El movimiento aumentó la temperatura Movement raised the temperature.5 to increase the size of, to enlarge.* * *1 to augment, increase (precios) to put up; (producción) to step up2 (óptica) to magnify3 (fotos) to enlarge4 (sonido) to amplify1 to rise, go up1 to increase, be on the increase (precios) to go up, rise* * *verb1) to increase2) raise* * *1. VT1) [+ tamaño] to increase; (Fot) to enlarge; (Ópt) to magnify2) [+ cantidad] to increase; [+ precio] to increase, put up; [+ producción] to increase, step upme van a aumentar el sueldo — they are going to increase o raise my salary
3) [+ intensidad] to increase4) (Elec, Radio) to amplify2. VI1) [tamaño] to increase2) [cantidad, precio, producción] to increase, go upel número de asesinatos ha aumentado en 200 — the number of killings has increased o gone up by 200
este semestre aumentó la inflación en un 2% — inflation has increased o gone up by 2% over the last 6 months
3) [intensidad] to increasela crispación política aumenta por momentos — political tension is increasing o rising by the moment
4)aumentar de peso — [objeto] to increase in weight; [persona] to put on o gain weight
* * *1.verbo transitivoa) <precio/sueldo> to increase, raise; <cantidad/velocidad/tamaño> to increase; <producción/dosis> to increase, step up; dolor/miedo/tensión to increase2.el microscopio aumenta la imagen — the microscope enlarges o magnifies the image
aumentar vi temperatura/presión to rise; velocidad to increase; precio/producción/valor to increase, riseel niño aumentó 500 gramos — the child put on o gained 500 grams
aumentar de algo — de volumen/tamaño to increase in something
aumentó de peso — he put on o gained weight
* * *= accelerate, augment, become + large, enhance, enlarge, escalate, expand, grow + larger, increase, raise, rise, strengthen, accentuate, grow, add to, deepen, mushroom, intensify, wax, swell, pump up, bump up, step up, spike, crank up, ramp up, move it up + a gear, notch it up + a gear, take it up + a gear, take it up + a notch, crank it up + a notch, crank it up + a gear, move it up + a notch, ratchet up, amp up, turn up.Ex. In recent years, the pace of change has accelerated with the introduction of on-line information retrieval.Ex. These sources which form the basis of the intellectual selection of terms may be augmented by the machine selection of terms.Ex. If the number of categories becomes large, cross-references will be necessary between individual files.Ex. An introduction explaining the nature and scope of the indexing language will enhance its value.Ex. Here entry is made under the original author of an edition that has been revised, enlarged, updated, condensed, and so on by another person.Ex. Over the past two to three years the numbers of full text data bases and data banks has started to escalate considerably.Ex. As the quantity of knowledge expands the need to organise it becomes more pressing.Ex. As the system grows larger it's more difficult to maintain that control.Ex. Recall is inversely proportional to precision, and vice versa, or in other words, as one increases, the other must decrease.Ex. The speaker said that James estimated people function at only 20% of their capacity, and concluded that they could raise this percentage considerable if they knew how to manage their time more efficiently.Ex. If suppliers are forced out of business, there will be less software to lend and prices will rise with the lack of competition.Ex. He proposes a research agenda that could strengthen archival appraisal and the profession's ability to document society.Ex. However, future trends may tend to accentuate this division.Ex. No true reader can be expected to grow on a diet of prescribed texts only regardless of how well chosen they are.Ex. In addition, Britain has one of the most extensive bodies of legislation in the world, which is added to daily and encrusted with myriad rules and regulations.Ex. One of the effects of reading in children is that their appreciation of the processes and function of literature is deepened.Ex. The use of electronic mail systems has mushroomed in the last 5 years in industrialised nations.Ex. Whilst these achievements are commendable, there is a catch in them -- there can be used to 'intensify' the economic exploitation of women.Ex. The population waxed again slightly, then waned again, until it finally stabilized around its present 55,000.Ex. Reference work has been ill-served in the past by its expositors and theoreticians: its extensive literature of several hundred papers and books is swollen by a mass of the transient and the trivial.Ex. The article ' Pump up the program...' identifies the costs and benefits of undertaking a software upgrade.Ex. Most librarians will admit that they could probably increase the use made of their lending libraries and bump up their annual loans by stocking more romances and thrillers and fewer serious novels, but they do not do this.Ex. The intensity of marketing to schools and parents will have to be stepped up by publishers if they are to succeed in the more competitive market.Ex. Baby boomers are desperately trying to hold onto their salad days -- plastic surgery, vitamins and drugs like Viagra have spiked in public demand.Ex. Refiners are cranking up diesel output to meet rising global demand.Ex. EGND has hit a home run with the introduction of a new product line, increasing sales projections, and ramping up production schedules.Ex. Liverpool and Chelsea are grabbing all the headlines, but Arsenal have quietly moved it up a gear scoring 10 goals in their last three league games.Ex. Start gently, ease yourself in by breaking the workout down into three one minute sessions until you are ready to notch it up a gear and join them together.Ex. There was not much to separate the sides in the first ten minutes however Arsenal took it up a gear and got the goal but not without a bit of luck.Ex. We have a good time together and we're good friends.. but I'd like to take it up a notch.Ex. David quickly comprehended our project needs and then cranked it up a notch with impactful design.Ex. Went for a bike ride with a mate last week, no problems so will crank it up a gear and tackle some hills in the next few weeks.Ex. After a regular walking routine is established, why not move it up a notch and start jogging, if you haven't already.Ex. The health department has ratcheted up efforts to prevent or slow down the spread of swine flu in schools.Ex. In order to gain strength fast, you need to immediately begin amping up your strength thermostat in your mind.Ex. Cytokines are small proteins used to communicate messages between the immune cells in the immune system to either turn up or down the immune response.----* aumentar de importancia = grow in + importance, grow in + significance.* aumentar de tamaño = grow in + size, grow + larger, increase in + size.* aumentar de valor = increase in + value.* aumentar el conocimiento = expand + Posesivo + knowledge, deepen + awareness.* aumentar el control = tighten (up) + control.* aumentar el esfuerzo = increase + effort.* aumentar el precio = mark up + price, jack up + the price.* aumentar el presupuesto = add + monies to + budget.* aumentar en cantidad = increase in + quantity.* aumentar en número = grow in + numbers, increase in + numbers.* aumentar en variedad = grow in + kind.* aumentar la confusión = add to + the confusion.* aumentar la experiencia = deepen + experience.* aumentar la productividad = increase + productivity, boost + Posesivo + productivity.* aumentar las diferencias entre... y = widen + the gap between... and.* aumentar las posibilidades = increase + the odds.* aumentar las probabilidades = shorten + the odds.* aumentar las ventas = boost + sales.* aumentar la velocidad = grow + faster.* aumentar los costes = cost + rise.* aumentar los impuestos = increase + taxes.* aumentar los ingresos = boost + Posesivo + income.* aumentar rápidamente = snowball.* crisis + aumentar = crisis + deepen.* estar aumentando = be on the increase.* * *1.verbo transitivoa) <precio/sueldo> to increase, raise; <cantidad/velocidad/tamaño> to increase; <producción/dosis> to increase, step up; dolor/miedo/tensión to increase2.el microscopio aumenta la imagen — the microscope enlarges o magnifies the image
aumentar vi temperatura/presión to rise; velocidad to increase; precio/producción/valor to increase, riseel niño aumentó 500 gramos — the child put on o gained 500 grams
aumentar de algo — de volumen/tamaño to increase in something
aumentó de peso — he put on o gained weight
* * *= accelerate, augment, become + large, enhance, enlarge, escalate, expand, grow + larger, increase, raise, rise, strengthen, accentuate, grow, add to, deepen, mushroom, intensify, wax, swell, pump up, bump up, step up, spike, crank up, ramp up, move it up + a gear, notch it up + a gear, take it up + a gear, take it up + a notch, crank it up + a notch, crank it up + a gear, move it up + a notch, ratchet up, amp up, turn up.Ex: In recent years, the pace of change has accelerated with the introduction of on-line information retrieval.
Ex: These sources which form the basis of the intellectual selection of terms may be augmented by the machine selection of terms.Ex: If the number of categories becomes large, cross-references will be necessary between individual files.Ex: An introduction explaining the nature and scope of the indexing language will enhance its value.Ex: Here entry is made under the original author of an edition that has been revised, enlarged, updated, condensed, and so on by another person.Ex: Over the past two to three years the numbers of full text data bases and data banks has started to escalate considerably.Ex: As the quantity of knowledge expands the need to organise it becomes more pressing.Ex: As the system grows larger it's more difficult to maintain that control.Ex: Recall is inversely proportional to precision, and vice versa, or in other words, as one increases, the other must decrease.Ex: The speaker said that James estimated people function at only 20% of their capacity, and concluded that they could raise this percentage considerable if they knew how to manage their time more efficiently.Ex: If suppliers are forced out of business, there will be less software to lend and prices will rise with the lack of competition.Ex: He proposes a research agenda that could strengthen archival appraisal and the profession's ability to document society.Ex: However, future trends may tend to accentuate this division.Ex: No true reader can be expected to grow on a diet of prescribed texts only regardless of how well chosen they are.Ex: In addition, Britain has one of the most extensive bodies of legislation in the world, which is added to daily and encrusted with myriad rules and regulations.Ex: One of the effects of reading in children is that their appreciation of the processes and function of literature is deepened.Ex: The use of electronic mail systems has mushroomed in the last 5 years in industrialised nations.Ex: Whilst these achievements are commendable, there is a catch in them -- there can be used to 'intensify' the economic exploitation of women.Ex: The population waxed again slightly, then waned again, until it finally stabilized around its present 55,000.Ex: Reference work has been ill-served in the past by its expositors and theoreticians: its extensive literature of several hundred papers and books is swollen by a mass of the transient and the trivial.Ex: The article ' Pump up the program...' identifies the costs and benefits of undertaking a software upgrade.Ex: Most librarians will admit that they could probably increase the use made of their lending libraries and bump up their annual loans by stocking more romances and thrillers and fewer serious novels, but they do not do this.Ex: The intensity of marketing to schools and parents will have to be stepped up by publishers if they are to succeed in the more competitive market.Ex: Baby boomers are desperately trying to hold onto their salad days -- plastic surgery, vitamins and drugs like Viagra have spiked in public demand.Ex: Refiners are cranking up diesel output to meet rising global demand.Ex: EGND has hit a home run with the introduction of a new product line, increasing sales projections, and ramping up production schedules.Ex: Liverpool and Chelsea are grabbing all the headlines, but Arsenal have quietly moved it up a gear scoring 10 goals in their last three league games.Ex: Start gently, ease yourself in by breaking the workout down into three one minute sessions until you are ready to notch it up a gear and join them together.Ex: There was not much to separate the sides in the first ten minutes however Arsenal took it up a gear and got the goal but not without a bit of luck.Ex: We have a good time together and we're good friends.. but I'd like to take it up a notch.Ex: David quickly comprehended our project needs and then cranked it up a notch with impactful design.Ex: Went for a bike ride with a mate last week, no problems so will crank it up a gear and tackle some hills in the next few weeks.Ex: After a regular walking routine is established, why not move it up a notch and start jogging, if you haven't already.Ex: The health department has ratcheted up efforts to prevent or slow down the spread of swine flu in schools.Ex: In order to gain strength fast, you need to immediately begin amping up your strength thermostat in your mind.Ex: Cytokines are small proteins used to communicate messages between the immune cells in the immune system to either turn up or down the immune response.* aumentar de importancia = grow in + importance, grow in + significance.* aumentar de tamaño = grow in + size, grow + larger, increase in + size.* aumentar de valor = increase in + value.* aumentar el conocimiento = expand + Posesivo + knowledge, deepen + awareness.* aumentar el control = tighten (up) + control.* aumentar el esfuerzo = increase + effort.* aumentar el precio = mark up + price, jack up + the price.* aumentar el presupuesto = add + monies to + budget.* aumentar en cantidad = increase in + quantity.* aumentar en número = grow in + numbers, increase in + numbers.* aumentar en variedad = grow in + kind.* aumentar la confusión = add to + the confusion.* aumentar la experiencia = deepen + experience.* aumentar la productividad = increase + productivity, boost + Posesivo + productivity.* aumentar las diferencias entre... y = widen + the gap between... and.* aumentar las posibilidades = increase + the odds.* aumentar las probabilidades = shorten + the odds.* aumentar las ventas = boost + sales.* aumentar la velocidad = grow + faster.* aumentar los costes = cost + rise.* aumentar los impuestos = increase + taxes.* aumentar los ingresos = boost + Posesivo + income.* aumentar rápidamente = snowball.* crisis + aumentar = crisis + deepen.* estar aumentando = be on the increase.* * *aumentar [A1 ]vt1 ‹precio› to increase, raise, put up; ‹sueldo› to increase, raise; ‹cantidad/velocidad/tamaño› to increase; ‹producción/dosis› to increase, step upel microscopio aumenta la imagen the microscope enlarges o magnifies the imageno hizo más que aumentar su dolor/miedo all it did was increase her pain/fearesto aumentó la tensión this added to o increased the tension2 ‹puntos› (en tejido) to increase■ aumentarvi«temperatura» to rise; «presión» to rise, increase; «velocidad» to increase; «precio/producción/valor» to increase, riseel niño aumentó 500 gramos the child put on o gained 500 gramssu popularidad ha aumentado his popularity has grown, he has gained in popularityel costo de la vida aumentó en un 3% the cost of living rose by 3%la dificultad de los ejercicios va aumentando the exercises get progressively more difficultaumentará el frío durante el fin de semana it will become colder over the weekendaumentar DE algo to increase IN sthaumentó de volumen/tamaño it increased in volume/sizeha aumentado de peso he's put on o gained weight* * *
aumentar ( conjugate aumentar) verbo transitivo
‹precio/sueldo› to increase, raiseb) (Opt) to magnify
verbo intransitivo [temperatura/presión] to rise;
[ velocidad] to increase;
[precio/producción/valor] to increase, rise;
aumentar de algo ‹de volumen/tamaño› to increase in sth;
aumentó de peso he put on o gained weight
aumentar
I verbo transitivo to increase
Fot to enlarge
Ópt to magnify
II vi (una cantidad) to go up, rise
(de valor) to appreciate
' aumentar' also found in these entries:
Spanish:
alargar
- engordar
- explorar
- separar
- separarse
- doblar
- elevar
- multiplicar
- redoblar
English:
add to
- appreciate
- augment
- boost
- build up
- deepen
- efficiency
- enhance
- escalate
- gain
- grow
- heighten
- improve
- increase
- intensify
- jack up
- jump
- magnify
- mark up
- mount
- odds
- put up
- quantity
- raise
- rise
- snowball
- step up
- surge
- swell
- up
- add
- develop
- go
- put
- soar
- strengthen
* * *♦ vtto increase;aumentar la producción to increase production;los enfrentamientos aumentaron la tensión en la zona the clashes increased the tension in the zone;me han aumentado el sueldo my salary has been increased o raised;la lente aumenta la imagen the lens magnifies the image;aumentó casi 10 kilos he put on almost 10 kilos♦ vi[temperatura, precio, gastos, tensión] to increase, to rise; [velocidad] to increase;aumentar de tamaño to increase in size;aumentar de precio to go up o increase in price;el desempleo aumentó en un 4 por ciento unemployment rose o increased by 4 percent;con lo que come, no me sorprende que haya aumentado de peso it doesn't surprise me that he's put on weight, considering how much he eats* * *I v/t increase; precio increase, raise, put up* * *aumentar vtacrecentar: to increase, to raiseaumentar vi: to rise, to increase, to grow* * *aumentar vb1. (hacer subir) to increase / to raise -
6 former
former [fɔʀme]➭ TABLE 11. transitive verba. [+ liens d'amitié] to form ; [+ équipe] to set upb. ( = être le composant de) to make upc. ( = dessiner) to formd. ( = éduquer) to train ; [+ caractère, goût] to form2. reflexive verba. ( = se développer) to formb. ( = apprendre un métier) to train o.s. ; ( = éduquer son goût, son caractère) to educate o.s.* * *fɔʀme
1.
1) ( prendre l'aspect de) to form [rectangle]2) ( constituer) to form3) ( donner une formation à) to train [personnel] ( à faire to do); ( éduquer) to educate [personne, goût]; to develop [intelligence]; to form [opinion]4) ( produire) to form [abcès, pellicule]5) ( mettre en forme) to form [lettres, phrases]
2.
se former verbe pronominal1) ( se créer) to form2) ( être créé) to be formed3) ( acquérir une formation) to train, to be trained (à in)4) ( s'éduquer) [caractère, personnalité, style] to develop; [personne] to educate oneself5) ( concevoir) to form* * *fɔʀme vt1) (= créer) to form2) (= éduquer) [soldat, ingénieur] to train* * *former verb table: aimerA vtr1 ( prendre l'aspect de) to form [cercle, rectangle]; la rivière forme un coude the river forms a bend;2 ( constituer) to form, constitute; les personnes formant le comité the people forming the committee; ils forment un couple très uni they are a very close couple; il forme avec son partenaire une brillante équipe he and his partner make a brilliant team; formez des groupes de cinq get into groups of five;3 (réunir les éléments de, réaliser) to form; former un gouvernement to form a government; former un train to form a train; former une équipe/une commission/une association to form a team/a commission/an association;4 ( donner une formation à) to train [personnel] (à faire to do); ( éduquer) to educate [personne, goût]; to develop, form [personnalité, caractère, esprit]; to develop [intelligence]; to form [opinion]; former qn au traitement de texte to train sb in word processing; enseignement qui permet de former des individus responsables teaching which produces responsible people; ⇒ jeunesse;5 ( produire) to form [abcès, pellicule];6 ( mettre en forme) to form [lettres, phrases];7 ( concevoir) fml to conceive [projet]; je forme le vœu que tout se passe bien I hope that everything goes well.B se former vpr1 ( se créer) to form; un caillot s'est formé dans l'artère a clot has formed in the artery; l'image qui se forme sur la rétine the image that forms on the retina; il se forme de la buée condensation forms;2 ( être créé) to be formed; le gouvernement s'est formé autour d'une politique commune the government was formed around a common policy;3 ( acquérir une formation) to train, to be trained (à in); se former à la vente/au marketing to train in sales/in marketing; il est allé se former au Japon he went to train in Japan;4 ( s'éduquer) [caractère, personnalité, style] to develop; [personne] to educate oneself; son style s'est formé peu à peu his style developed gradually; il s'est formé à l'école de la vie he was educated in the university of life;5 ( concevoir) to form.[fɔrme] verbe transitif2. [créer - gouvernement, association] to form3. [se constituer en] to formils ont formé un cortège/attroupement they formed a procession/a mob4. [dessiner] to form5. [constituer] to form7. (soutenu) [créer, faire par la pensée]former des vœux pour le succès de quelqu'un/quelque chose to wish somebody/something success10. [développer - caractère, goût] to develop————————se former verbe pronominal intransitif2. [se placer en]se former en to form, to make3. [se perfectionner] to train oneselfse former sur le tas to learn on the job ou as one goes along————————se former verbe pronominal transitif -
7 базовые сервисы МОК в области маркетинга
базовые сервисы МОК в области маркетинга
МОК предоставит Оргкомитету «Сочи-2014» следующие базовые услуги в области маркетинга:
• помощь во взаимодействии между Оргкомитетом «Сочи-2014» и Всемирными партнерами;
• помощь Оргкомитету «Сочи-2014» в подготовке семинаров по темам, имеющим отношение к маркетинг-партнерам Игр;
• помощь Оргкомитету «Сочи-2014» в маркетинговой деятельности (включая Спонсорскую программу приема почетных гостей) с целью поддержки имиджа Игр в целом;
• обеспечение персонала Оргкомитета «Сочи-2014» такими образовательными и обучающими ресурсами и/или материалами (презентациями), которые МОК сочтет необходимыми;
• передача персоналу Оргкомитета «Сочи-2014» опыта в области маркетинга, накопленного в прошлом при проведении Игр; и
• обеспечение Оргкомитета «Сочи-2014» такими управленческими сервисами и механизмами взаимодействия, которые, по мнению МОК, будут необходимы для реализации Всемирной программы МОК.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
IOC base marketing services
IOC shall provide the following marketing-related base services to Sochi 2014:
• facilitate liaison between Sochi 2014 and TOP partners;
• assist Sochi 2014 in the development of workshops on topics relevant to Games marketing partners;
• assist Sochi 2014 in its marketing activities (including the Sponsor Hospitality Program) to ensure the enhancement of the overall Games image;
• provide such educational resources and/or presentations to Sochi 2014 marketing staff, as the IOC considers necessary;
• share past Games marketing experience with Sochi 2014 personnel; and
• provide such management services and liaison facilities within Sochi 2014, as the IOC deems necessary in order to facilitate the implementation of the TOP Program.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > базовые сервисы МОК в области маркетинга
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8 выделение рекламного пространства маркетинг-партнерам
выделение рекламного пространства маркетинг-партнерам
Программа ОКОИ по наружной рекламе должна предусматривать выделение рекламного пространства для целей Программы «Образ Игр», Программы признания спонсоров, а также для маркетинг-партнеров Игр, в соотношении и с выделением приоритетов по усмотрению МОК в соответствии с положениями Соглашения о маркетинговом плане и по согласованию с ОКОИ.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
allocation of OOH advertising space to marketing partners
Outdoor advertising program shall include, without limitation, the allocation of media space for the purposes of the Olympic image program, Sponsor recognition program and use by the Games marketing partners, in such proportions and in such priorities as the IOC shall determine in accordance with the terms of the MPA and in consultation with the OCOG.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > выделение рекламного пространства маркетинг-партнерам
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9 ограничения для компаний-конкурентов
ограничения для компаний-конкурентов
В случае, если Оргкомитет «Сочи-2014» пожелает предоставить Олимпийские маркетинговые права компании-конкуренту, Оргкомитет «Сочи-2014» обязан прежде получить консультацию Всемирного партнера и убедить его в том, что предоставление таких прав любой компании-конкуренту не будет непосредственно препятствовать Олимпийским маркетинговым правам, предоставленным партнеру, и не снизит их ценность. Более того, в случае, если Оргкомитет «Сочи-2014» предоставит Олимпийские маркетинговые права какой-либо компании-конкуренту с согласия МОК, это не будет означать предоставления компании-конкуренту Олимпийских маркетинговых прав на рекламу или продвижение корпоративного имиджа в целом.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
competitor limitations
In the event that Sochi 2014 desires to grant Olympic marketing rights to a competitor company, Sochi 2014 shall be required to first consult with the TOP partner and explain to the TOP partner that the grant of such rights to any
competitor company will not directly impede or diminish the value of the Olympic marketing rights granted to the partner. Further, in the event any competitor company is granted Olympic marketing rights by Sochi 2014 with IOC consent, Sochi 2014 may not grant Olympic marketing rights to a competitor company for general corporate image advertising or promotions.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > ограничения для компаний-конкурентов
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10 contaminar
v.1 to contaminate.La fábrica contamina el aire The factory contaminates the air.El viejo contaminó a la muchacha The old man contaminated the girl.2 to corrupt.* * *1 to contaminate (agua, aire) to pollute2 figurado to contaminate, corrupt1 to become contaminated (agua, aire) to become polluted2 figurado to be infected, be corrupted* * *verbto contaminate, pollute* * *1. VT1) [+ aire, mar] to pollute; [+ alimentos, agua potable] to contaminate; [+ ropa] to soil2) [+ texto] to corrupt; (Literat) to influence, affect3) (Rel) to profane2.See:* * *verbo transitivoa) <mar/atmósfera> to pollute; <agua potable/comida> to contaminate; ( por radiactividad) to contaminateb) <lengua/cultura> to corrupt* * *= contaminate, corrupt, pollute, foul, taint, defile.Ex. The cellulose fibres used in the manufacture of paper for books readily become contaminated with radioactive materials through their ecological cycle.Ex. Libraries which have public access computers should take precautions to prevent their systems being corrupted.Ex. Bugeja investigates the impact and motives of media ecosystems that have polluted the Internet and other digital devices with marketing ploys.Ex. For the past five years, large quantities of decaying algae have been fouling Lake Michigan shoreline.Ex. This article shows how the dowdy and boring image of the stereotypical librarian as presented in fiction, taints the portrayal of all who work in libraries.Ex. No person shall throw any waste, building debris or vehicle scrap into the public domain or defile the public domain.----* sin contaminar = untainted, uncontaminated.* * *verbo transitivoa) <mar/atmósfera> to pollute; <agua potable/comida> to contaminate; ( por radiactividad) to contaminateb) <lengua/cultura> to corrupt* * *= contaminate, corrupt, pollute, foul, taint, defile.Ex: The cellulose fibres used in the manufacture of paper for books readily become contaminated with radioactive materials through their ecological cycle.
Ex: Libraries which have public access computers should take precautions to prevent their systems being corrupted.Ex: Bugeja investigates the impact and motives of media ecosystems that have polluted the Internet and other digital devices with marketing ploys.Ex: For the past five years, large quantities of decaying algae have been fouling Lake Michigan shoreline.Ex: This article shows how the dowdy and boring image of the stereotypical librarian as presented in fiction, taints the portrayal of all who work in libraries.Ex: No person shall throw any waste, building debris or vehicle scrap into the public domain or defile the public domain.* sin contaminar = untainted, uncontaminated.* * *contaminar [A1 ]vt1 ‹mar/atmósfera› to pollute; ‹agua potable/comida› to contaminate; (por radiactividad) to contaminate2 ‹lengua/cultura› to corrupt* * *
contaminar ( conjugate contaminar) verbo transitivo ‹mar/atmósfera› to pollute;
‹agua potable/comida› to contaminate;
( por radiactividad) to contaminate
contaminar verbo transitivo
1 (la atmósfera) to pollute
2 (un alimento, etc) to contaminate
3 (una cultura, lengua) to corrupt
' contaminar' also found in these entries:
English:
contaminate
- foul
- infect
- pollute
- taint
- poison
* * *♦ vt1. [alimento] to contaminate2. [medio ambiente] to pollute3. [pervertir] to corrupt4. [texto] to corrupt♦ vito pollute;el que contamine que pague the polluter pays* * *corrupt* * *contaminar vt: to contaminate, to pollute* * *contaminar vb (agua, aire) to pollute -
11 firm|a
f 1. (przedsiębiorstwo) company, firm- firma marketingowa/przewozowa/usługowa/wynajmująca samochody a marketing/service/transport/car hire company- nierentowna firma an unprofitable company, a lossmaker- firma wiodąca a market leader- dynamiczna/konkurencyjna/renomowana/solidna firma a dynamic/competitive/renowned/reliable company- dyrektor/właściciel firmy a company manager/owner- wizerunek firmy the corporate image- na koszt firmy (bezpłatny) on the house; (opłacony przez pracodawcę) [wyjazd, kurs] at the company’s expense; [posiłek] on the/one’s expense account- założyć/prowadzić firmę to establish/manage a. run a company- małe firmy nie wytrzymują konkurencji z międzynarodowymi potentatami small firms can’t compete with big international conglomerates2. (nazwa firmy) company name- sprzedawać produkty pod marką znanej firmy to sell products under a well-known brand name- firma spółki to… the company’s name is…3. pot., przen. (o człowieku) solidna firma a reliable a. trustworthy person- mieć/wyrobić sobie dobrą firmę to have/acquire a good reputationThe New English-Polish, Polish-English Kościuszko foundation dictionary > firm|a
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12 external communication
Gen Mgtthe exchange of information and messages between an organization and other organizations, groups, or individuals outside the formal structure of the organization. The goals of external communication are to facilitate cooperation with groups such as suppliers, investors, and shareholders, and to present a favorable image of an organization and its products or services to potential and actual customers and to society at large. A variety of channels may be used for external communication including face-to-face meetings, print or broadcast media, and electronic communication technologies such as the Internet. External communication includes the fields of PR, media relations, advertising, and marketing management. -
13 гарантия
гарантия
1. Поручительство за выполнение каким-либо лицом денежных или других обязательств; в случае невыполнения обязательств гарант несет ответственность.
2. Установленное законом обязательство продавца отвечать за материальные недостатки товара и за то, что товар свободен от долговых обязательств и не находится в собственности третьих лиц. При недобросовестных поставках товара покупатель имеет право выставить продавцу целый ряд требований: аннулирование договора купли/продажи (как правило, возможно при выявлении серьезных или неустранимых дефектов); понижение продажной цены, соответствующее количеству выявленных дефектов (применяется, главным образом, при обнаружении несущественных и устранимых дефектов); исправление дефектов (применяется при устранимых дефектах); поставка с целью замены некондиционного товара (при этом некондиционный товар возвращается); дополнение недостающего (применяется при недопоставке товара). Покупатель, после того как он на законных основаниях потребовал исправления дефектов, может задержать оплату всей покупной цены до их полного устранения. Необходимо отметить, что на покупателя возлагается коммерческая ответственность своевременного предъявления претензии. По истечении определенного срока (см. давность исковая) товар будет считаться принятым, а это влечет за собой отмену всех гарантийных прав. Например, срок предъявления гарантийных претензий по движимости в Австрии составляет 6 месяцев, в Швейцарии - 1 год с момента поставки товара. Гарантии исключаются полностью, если речь заходит об очевидных дефектах, уже имевших место во время подписания договора.
[ http://www.lexikon.ru/dict/buh/index.html]
гарантия
(ITIL Service Strategy)
Гарантия того, что продукт или услуга будут соответствовать согласованным требованиям. Это может быть как формальное соглашение (например, соглашение об уровне обслуживания или контракт) так и маркетинговое заявление или имидж бренда. Гарантия характеризует возможность услуги быть доступной тогда, когда она нужна, иметь необходимую мощность и надёжность (в части безопасности и непрерывности). Гарантия – это то «как услуга предоставляется», она может использоваться для определения соответствия условиям использования услуги. Ценность ИТ-услуги для бизнеса создаётся при помощи комбинации полезности и гарантии. См. тж. подтверждение и тестирование услуг.
[Словарь терминов ITIL версия 1.0, 29 июля 2011 г.]EN
warranty
(ITIL Service Strategy)
Assurance that a product or service will meet agreed requirements. This may be a formal agreement such as a service level agreement or contract, or it may be a marketing message or brand image. Warranty refers to the ability of a service to be available when needed, to provide the required capacity, and to provide the required reliability in terms of continuity and security. Warranty can be summarized as ‘how the service is delivered’, and can be used to determine whether a service is ‘fit for use’. The business value of an IT service is created by the combination of utility and warranty. See also service validation and testing.
[Словарь терминов ITIL версия 1.0, 29 июля 2011 г.]Тематики
EN
2.21 гарантия (guarantee): См. определение «гарантийное обязательство» в 2.36.
Источник: ГОСТ Р 54581-2011: Информационная технология. Методы и средства обеспечения безопасности. Основы доверия к безопасности ИТ. Часть 1. Обзор и основы оригинал документа
Русско-английский словарь нормативно-технической терминологии > гарантия
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14 программа «Сочи – гостеприимный город»
- "Visit Sochi" program
программа «Сочи – гостеприимный город»
Международная маркетинговая программа, которая заключается в позиционировании России и Сочи как многообразного, легкодоступного курорта и использовании статуса города-организатора Игр для создания позитивного имиджа России в целом и Сочинского региона, в частности. Основным результатом программы станет стабильное увеличение числа туристов, приезжающих в Россию.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
"Visit Sochi" program
Internationally oriented marketing program that is designed to position Russia and Sochi as various, friendly and easy-to-access resort location and by utilizing the status of being an Olympic host to build up positive image for the whole Russia and the region of Sochi in particular. The major outcome of the program should give a sustainable increase in the number of tourists visiting Russia.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
- "Visit Sochi" program
Русско-английский словарь нормативно-технической терминологии > программа «Сочи – гостеприимный город»
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15 творческое задание
творческое задание
Изложение творческого замысла и письменное описание индивидуальных особенностей бренда (например, тематики, цветовой палитры зрительного образа, позиционирования и смыслового наполнения бренда), а также типового набора креативных элементов, которые служат основой для составления плана стратегии бренда и маркетинговых коммуникаций.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
creative brief
Articulation of the creative vision and a written description of the brand identity guidelines (e.g. theme, color palette image, positioning and message), along with a description of "kit of parts" creative elements that form a foundation for development of a brand strategy and marketing communications plan.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > творческое задание
См. также в других словарях:
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